CEILR

Amazon competitor-to-profit intelligence

Find competitor keywords. Know what you can afford to bid.

CEILR brings reverse-ASIN evidence, your product economics and controlled PPC planning into one workflow—so every keyword has a source, a financial ceiling and a next action.

Request beta access Explore the platform
Designed for Amazon Australia and United States workflows No automatic campaign changes during beta
CCEILR
Decision workspace
Discover Evaluate Decide Plan Prove

Profit Reverse ASIN

Keyword opportunity decisions

Awaiting product data
Every result keeps its source labelSeller review required before action
Reverse-ASIN evidenceOrganic, sponsored and multi-ASIN gaps
Profit-safe limitsEconomics shape every decision
Controlled executionBids, budgets, loss caps and stop rules
Evidence-linked proofRecord actions and review later results

One focused Amazon seller platform

Five connected tools. One financially accountable workflow.

CEILR is built around a single job: turning competitor keyword evidence into a decision your product margin can actually support.

RA

Profit Reverse ASIN

Find the keywords competitors win—and the gaps worth evaluating.

Compare your ASIN with selected competitors across organic and observed sponsored visibility, relevance and multi-ASIN keyword gaps.

  • Own and competitor ASIN comparison
  • Organic and sponsored position evidence
  • Multi-ASIN overlap and gap analysis
  • Source-labelled estimates and observations
PP

Profit & PPC Engine

Turn product economics into usable advertising limits.

Calculate contribution profit, maximum ad spend, break-even ACoS, target ACoS, profit-safe CPC and required conversion rate.

CL

Campaign Lab

Build a bounded test before money is committed.

Define match type, starting bid, budget, loss cap, negatives, stop rule and review date. Plans remain seller-controlled.

MO

Monitor & Opportunity Feed

See meaningful changes without losing source context.

Capture evidence snapshots, track freshness and surface deduplicated visibility changes for review.

AP

Action & Proof Center

Keep the decision, action and later evidence together.

Record what was applied, preserve the supporting evidence and compare a later non-overlapping performance period without claiming causation.

From competitor signal to controlled action

A workflow built for decisions—not another keyword export.

Each stage adds information the next stage needs. The output is traceable from the final recommendation back to the evidence and economics that produced it.

  1. 01

    Profile

    Set the product economics

    Enter marketplace, selling price, landed cost, Amazon fees, tax treatment and target contribution profit.

  2. 02

    Discover

    Add the competitors that matter

    Use your ASIN, selected competitor ASINs and optional seller-owned Amazon reports.

  3. 03

    Evaluate

    Filter the keyword evidence

    Review visibility, overlap, gaps, relevance, portability, demand estimates and CPC feasibility.

  4. 04

    Decide

    Resolve each term into one action

    Steal, Defend, Test, Listing Only, Monitor or Avoid—with the reason and source trail visible.

  5. 05

    Control & prove

    Plan the test and record the outcome

    Set limits before launch, then review later seller evidence against the recorded decision.

The CEILR difference

Reverse-ASIN tools show where competitors rank. CEILR adds whether your economics can support the keyword.

Broad Amazon research suites are strong at discovery and data depth. CEILR focuses on the decision layer between research and execution.

Request beta access
01

Research evidence stays labelled

Seller reports, licensed observations, estimates and derived calculations are not presented as the same kind of truth.

02

Margin is applied to every opportunity

A keyword is not promoted simply because demand or competitor visibility looks attractive.

03

The recommendation is operational

The output includes a decision class and, when appropriate, a controlled test plan—not only a score or export.

04

Proof remains connected to the action

Later results can be reviewed against the original evidence without falsely claiming the change caused the outcome.

Data truth and product trust

Clear about what the software knows—and what it does not.

CEILR is designed to make assumptions visible. It does not turn estimates into facts or imply access to a competitor's private account data.

Seller-owned

Product economics, Amazon reports and authorised seller integrations supplied by the workspace user.

Observed

Timestamped marketplace visibility returned through an enabled licensed provider.

Estimated

Third-party demand or suggested-CPC figures, labelled as estimates rather than Amazon-published facts.

Derived

Contribution, ACoS limits, profit-safe CPC, required conversion and decision classes calculated by CEILR.

Product safeguards

Designed for controlled seller decisions

  • Tenant-isolated authenticated workspaces
  • Server-side provider spend controls
  • No automatic Amazon campaign changes during beta
  • No claims about competitor sales, profit, exact bids or conversion rates
  • No guarantee of ranking, sales, advertising performance or profit

Controlled private beta

Bring your competitor research and product economics into one decision workflow.

Access is approved case by case while onboarding, commercial plans and support operations are finalised. A request does not create a paid subscription or guarantee acceptance.

Standard physical-product ASIN workflowsAustralia and United States marketplace designSeller-reviewed actions only during beta

Beta access request

Tell us about your Amazon workflow.

Support: support@ceilr.com

Frequently asked questions

What CEILR does, where the data comes from and what beta users control.

What does CEILR actually do?

CEILR evaluates competitor keyword evidence against your product relevance and economics. It then recommends Steal, Defend, Test, Listing Only, Monitor or Avoid and can structure a controlled campaign plan for seller review.

How is CEILR different from a reverse-ASIN tool?

A reverse-ASIN tool identifies keywords associated with competitor visibility. CEILR adds your product economics, relevance checks, profit-safe CPC limits, controlled test rules and post-action proof in the same workflow.

Where does the information come from?

Seller-owned reports and inputs, licensed marketplace observations, third-party estimates and CEILR-derived calculations. Important metrics retain a visible source label.

Does CEILR change campaigns automatically?

No. Beta users review and apply plans themselves. Autonomous advertising changes are outside the beta scope.

Which marketplaces are supported?

CEILR is designed for Amazon Australia and United States workflows. Available observations and integrations depend on enabled provider configuration and the seller-owned information supplied to the workspace.

Does CEILR guarantee sales, ranking or profit?

No. CEILR is decision-support software. Outcomes depend on factors outside the software.

What does it cost?

Commercial pricing and included limits are not yet published. They will be disclosed before paid public launch. A beta request does not create a paid subscription.

Is CEILR affiliated with Amazon?

No. CEILR is an independent software service operated by Arc Techno Pty Ltd and is not affiliated with, endorsed by or sponsored by Amazon.