Amazon PPC software
Amazon PPC software should protect profit and cash before it recommends more spend.
CEILR is a read-only Amazon advertising decision layer. It is designed to tell sellers where PPC is economically unsafe, what a click can afford, and whether current cash can fund the plan.
Profit-first PPC
Amazon PPC software should answer “can I afford this click?” before “how do I spend more?”
ACoS and ROAS are useful, but they do not by themselves tell you whether a CPC is economically safe or cash-fundable.
Contribution per order.Start with what remains before advertising rather than treating revenue as profit.
Profit-Safe CPC.Translate seller economics and conversion into an economic ceiling for a click.
Fundable CPC.Cap the economic ceiling by the cash that can actually support the planned clicks and planning horizon.
Waste and stop rules.Turn spend with weak or absent order evidence into bounded seller-reviewed decisions instead of perpetual test spend.
Paid + organic context.Visibility decisions are stronger when keyword position and paid economics can be evaluated together.
Read-only execution boundary.CEILR recommends. The seller remains responsible for Amazon campaign changes.
Free method
Calculate a Profit-Safe CPC before opening another PPC dashboard.
The CEILR homepage includes a transparent free calculator using seller-entered price, costs, conversion and optional cash constraints. No Amazon connection is required for the calculator.
Read the Profit-Safe CPC vs Fundable CPC methodology or use the free calculator.
One commercial plan